Online (Scheduled) – Part-time
Feb 13 - Mar 29, 2023
*Due to the Public Holiday - 26 Sep - The first class of the course will be Wednesday (28 September) We will include an additional session at the end of the programme*
Part-time Evening Course | Monday & Wednesdays | 6pm-9pm | via Remote Learning | 7 credits at Level 5
Combine your existing marketing skills with digital marketing expertise!
This Digital Marketing Micro-credential will give you the practical skills to make the most of the platforms and tools you need to implement and execute an effective digital marketing plan.
If you would you like to ask a question or send you the full course breakdown before you enrol please contact us!
Brand & Audience
Principles of Digital Marketing
Defining your Target Audience
Positioning your brand
Culture and Personality
Unique Selling Proposition
Digital research tools & techniques
Finding your audience online
Researching media consumption habits and trends
Connecting with your customer
Content Marketing concepts
Validating your business idea
Platforms & Communications
Email marketing concepts
Copywriting for email and social media
Testing and Optimizing EDMs
Social media platforms
Setting up profiles
Engaging and growing an audience
Social media pages and groups
Boosting and promoting
Introduction to paid search, display and video advertising
Advertising on social media platforms
Analysis of engagement and campaign goals
For optimal performance when studying remotely, we recommend:
For more information on general computer requirements, visit our FAQ's here (scroll to bottom of page)
Domestic Students: $309.00* (incl. GST)
International Students: $1,575.00 tuition fee + $447.50 registration fee (including GST)**
**International students, Please contact us directly here to finalise enrolment and payment opposed to applying online. This micro-credential is open to individuals living or residing in New Zealand only.
Payment Options (Domestic Students only)
Pay by Invoice (Eligible for Organisations/Schools only)
Pay at a Campus (During office hours only)
Yoobee Colleges reserves the right to modify the fees, scheduled time and course structure. To see more about other Terms and Conditions, please click here.
Please see below on the course entry requirements and other information before enrolling. Upon application, we will request the following information and documentation before you start the course.
Learners will be eligible to enter this Micro-credential if they:
Remote Learning Requirements
You will need a computer that has access to reliable internet, web cam and microphone.
We recommend also studying the UX Design Micro-credential and Certificate in E-Commerce if you want to take your skills to the next level.
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"If you are looking for a digital marketing course that covers all of your bases regarding your digital marketing campaigns, then this course will be the right fit. I especially like the in-depth tools and assets to help build your audience and target your campaigns. A relaxed and supportive vibe with class recorded videos to help revise class content. Great value for money highly recommended."
"I highly recommend the Digital Marketing Micro-credential at Yoobee Colleges. The tutor Bruna Keller is amazing, and the content is fresh and interesting. I learned so much in a short amount of time - and actually enjoyed doing the assignments!"
"This is an excellent course to do if you are wanting to develop insight into the world of Digital Marketing. While it is an introductory course, it provides you with the basics of what you need to know to excel! I found it the stepping stone I needed to kickstart my career!"
"I really enjoyed the Digital Marketing Micro-credential! It was very interactive, and the course tutor Bruna was great at answering all of our questions. I feel super motivated to continue my learning and will definitely be using Yoobee in the future!"
Originally from Brazil, Bruna has been living in NZ since 2014. Graduated in Business Management and Post Graduated in Marketing and Project Management, Bruna has a passion for brand planning and digital marketing. Bruna is an experienced digital strategist and has been working with different industries across Europe, Brazil, New Zealand and Australia since 2013, always focusing on digital strategy to help businesses thrive online. Her expertise includes social media strategy, website management and design, brand planning and digital campaigns.
Bruna is knowledgeable in teaching businesses and students of all calibres while understanding individual capacities and how to adapt to them. She has been training businesses on digital marketing best practices, SEO and CMS platforms since 2015.
Read more about her achievements and companies she has worked for on Bruna's LinkedIn here.