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CAMPUSES:
START DATES:
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Online (Scheduled) – Part-time
Feb 13 - Mar 29, 2023
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Credits:
7
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Method:
Remote Learning
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*Due to the Public Holiday - 26 Sep - The first class of the course will be Wednesday (28 September) We will include an additional session at the end of the programme*
Part-time Evening Course | Monday & Wednesdays | 6pm-9pm | via Remote Learning | 7 credits at Level 5
Combine your existing marketing skills with digital marketing expertise!
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This Digital Marketing Micro-credential will give you the practical skills to make the most of the platforms and tools you need to implement and execute an effective digital marketing plan.
- During this course, you’ll learn the principles of digital marketing and develop practical skills using online tools and platforms. Reduce costs by bringing your digital marketing in-house to more rapidly implement your online strategy.
- You’ll start by clearly defining your market and identifying their media consumption trends. You’ll develop your unique selling proposition and create a plan to effectively communicate your brand and message online.
- You’ll identify social media platforms and content that reaches your target audience. You’ll learn how to design and implement effective email campaigns. Explore advertising platforms and plan targeted campaigns, learning when and how to use SEO, SEM, Email marketing, social custom audiences and re targeting.
- You’ll be able use a range of engagement measures to monitor and report on outcomes and goal achievements of your online campaigns.
If you would you like to ask a question or send you the full course breakdown before you enrol please contact us!
What you'll learn
Brand & Audience
Principles of Digital Marketing
Defining your Target Audience
Positioning your brand
Setting objectives
Culture and Personality
Unique Selling Proposition
Digital research tools & techniques
Finding your audience online
Researching media consumption habits and trends
Connecting with your customer
Content Marketing concepts
Content research
Validating your business idea
Platforms & Communications
Email marketing concepts
Copywriting for email and social media
Opt-in forms
Testing and Optimizing EDMs
Social media platforms
Setting up profiles
Engaging and growing an audience
Social media pages and groups
Scheduling
Boosting and promoting
Introduction to paid search, display and video advertising
Advertising on social media platforms
Custom audiences
Advertising retargeting
Analysis of engagement and campaign goals
Campaign optimisation
A bit more information
Equipment
For optimal performance when studying remotely, we recommend:
- Your computer is up to date (ensure you have the latest version of the necessary plug-ins, drivers, bug fixes and security updates)
- You have reliable internet speed and connection
- A web cam and microphone
- Do not use a Chromebook - Chromebooks are not intended for heavy-duty processing such as Adobe Creative Cloud software.
For more information on general computer requirements, visit our FAQ's here (scroll to bottom of page)
Fees
Domestic Students: $309.00* (incl. GST)
International Students: $1,575.00 tuition fee + $447.50 registration fee (including GST)**
**International students, Please contact us directly here to finalise enrolment and payment opposed to applying online. This micro-credential is open to individuals living or residing in New Zealand only.
Payment Options (Domestic Students only)
PayPal
Pay by Invoice (Eligible for Organisations/Schools only)
Pay at a Campus (During office hours only)
Yoobee Colleges reserves the right to modify the fees, scheduled time and course structure. To see more about other Terms and Conditions, please click here.
Entry Requirements
Enrolment Requirements
Please see below on the course entry requirements and other information before enrolling. Upon application, we will request the following information and documentation before you start the course.
- Completed Enrolment Form - Upon application we will ask you to complete an enrolment form.
- Verified Form of ID - We require certified copies of your identity and residency documentation. This can be a valid passport or birth certificate.
- Proof of NZ Residency or Citizenship - If not stated on your passport of birth certificate, you will also need to provide proof of citizenship/residency in New Zealand if applying as a domestic student.
- International Students - Please contact us directly here to finalise enrolment and payment opposed to applying online. This micro-credential is open to individuals living or residing in New Zealand only.
Learners will be eligible to enter this Micro-credential if they:
- Are at least 16 years old and
- Have basic computer skills and an interest in digital marketing and
- Hold NCEA Level 2 or equivalent evidence that they have the ability to succeed in the micro-credential
- Students with English as a second language require IELTS 5.5 (General or Academic) with no band lower than 5.0.
Remote Learning Requirements
You will need a computer that has access to reliable internet, web cam and microphone.
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Gino Edwards
"If you are looking for a digital marketing course that covers all of your bases regarding your digital marketing campaigns, then this course will be the right fit. I especially like the in-depth tools and assets to help build your audience and target your campaigns. A relaxed and supportive vibe with class recorded videos to help revise class content. Great value for money highly recommended."
Angela Waller
"I highly recommend the Digital Marketing Micro-credential at Yoobee Colleges. The tutor Bruna Keller is amazing, and the content is fresh and interesting. I learned so much in a short amount of time - and actually enjoyed doing the assignments!"
Fleur Paitry
"This is an excellent course to do if you are wanting to develop insight into the world of Digital Marketing. While it is an introductory course, it provides you with the basics of what you need to know to excel! I found it the stepping stone I needed to kickstart my career!"
Amy Paulsen
"I really enjoyed the Digital Marketing Micro-credential! It was very interactive, and the course tutor Bruna was great at answering all of our questions. I feel super motivated to continue my learning and will definitely be using Yoobee in the future!"
Bruna Keller dos Santos - Tutor
Originally from Brazil, Bruna has been living in NZ since 2014. Graduated in Business Management and Post Graduated in Marketing and Project Management, Bruna has a passion for brand planning and digital marketing. Bruna is an experienced digital strategist and has been working with different industries across Europe, Brazil, New Zealand and Australia since 2013, always focusing on digital strategy to help businesses thrive online. Her expertise includes social media strategy, website management and design, brand planning and digital campaigns.
Bruna is knowledgeable in teaching businesses and students of all calibres while understanding individual capacities and how to adapt to them. She has been training businesses on digital marketing best practices, SEO and CMS platforms since 2015.
Read more about her achievements and companies she has worked for on Bruna's LinkedIn here.
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